EXPERIENCE WORKING WITH
The reality
Challenges within Sport
Challenges athletes face
Add bullet points from the admin panel (one per line).
Challenges brands face
Add bullet points from the admin panel (one per line).
Challenges clubs face
Add bullet points from the admin panel (one per line).
About
Testimonials
What people say about working together.
No testimonials yet — add your first quote from the admin panel.
Expertise
The full commercial toolkit for the modern athlete and organisation.
Life After Sport
Your career in sport might end, but your commercial value doesn't.
A career in elite sport builds far more than a record of what happened on the pitch, track or court.
You've built a reputation. An audience. A network. Experiences, expertise and stories that other people simply don't have.
The challenge is knowing what to do with them next.
I work with current and former professional athletes to define what they want life after sport to look like, then build the personal brand and commercial strategy to help make it happen.
Turn what you've built in sport into what comes next.
There's no generic blueprint for life after sport.
You might want to build your profile around something you genuinely care about. Develop a speaking career. Work with brands that fit who you are. Launch a business. Explore advisory opportunities. Create better content. Or simply work out what you want to be known for beyond sport.
My role is to help bring clarity, structure and commercial thinking to those decisions.
We start with you, not with Instagram.
Together, we identify what makes you interesting and commercially valuable, the audiences you can credibly reach, where the strongest opportunities could exist and how to position you for them.
From there, I can help you build the strategy and assets you need to take that opportunity to market.
How I can help
- Personal brand strategy — Define what you want to be known for, who you want to reach and the story that connects your sporting career with your next chapter.
- Content strategy — Give your content structure and purpose without turning you into a manufactured “personal brand”. The objective is to amplify your personality, not replace it.
- Speaking & thought leadership — Package your experiences and expertise into compelling speaking propositions and create the platform and content that helps people find and book you.
- Commercial partnerships — Identify the kinds of brands and opportunities that genuinely fit you, build compelling commercial materials and help create conversations with potential partners.
- Commercial assets — From pitch decks and websites to positioning, messaging and campaign ideas, create the tools that make it easier for people to understand your value and work with you.
- Ongoing commercial advice — A trusted sounding board to evaluate opportunities, review performance, generate ideas and keep your longer-term strategy moving.
I'm not here to replace your agent.
And I'm not here to take over your social media.
I sit alongside you and the people you already trust as a commercial and brand advisor — helping you make better decisions about your profile, positioning and opportunities.
No manufactured persona. No posting for the sake of posting. No trying to turn you into someone you're not.
Just a clear strategy for turning everything you've built through sport into commercial opportunities you actually want.
What do you want to be known for next?
If you're approaching the end of your sporting career, have recently retired, or simply feel there's more commercial potential in your profile, let's work out what the next chapter could look like.
Let's talk about life after sportGet in touch
Let's build something with commercial value.
Whether you're an athlete, club or brand, if you're serious about growing in football, I'd love to hear from you.